Re: Is anyone still listening to WRS?
Post 2
I had seen a WRS deal for 10 CHF/ad and 8-9 ads/day = CHF 3000-
this link is not any longer available, but dont pay more that this, and insist, as new possible client, that you expect this and nothing less, and not more cost above and beyone this.
https://worldradio.ch/deals/wrs-2016-kickstarter-advertising-campaign-chf-2997-better-than-half-price.html
But they love to hook you and then say, on, you need more, other options, like writing, recordings, production, etc. After they got you hooked.
CHF 6,395 worth of advertising on WRS, including production of a radio commercial
Comprises 300 x 20" commercials, broadcast Monday-Sunday, 0600-2400
Includes the writing, recording and production of 1 x 20" commercial (single voice)
Personally, those time frames are rubbish. I would ask for peak period rates to get comparisons form 7-10/4-8 . and limit how many each hour, so to ensure spread out, but not all on off peak hours.
There marketing manager Ian or owner Mark B. will always exagerate there numbers.
The will give you the peak numbers or best numbers during a period that is at there highest ever. I understand from an officail swiss regulator/monitor, that WRS has about 8-10,000 total listener. Which would lead me to believe the audiance is about 4-800 hourly average. Again, depending on the peak vs offhours. They the Target is British, American, English speakers in whole? Again, never never trust a marketing manager or station sales teams with numbers and offers. Always give counter offer, just liek a Pawn shop. They are not top quality station, as they are basically internet and DAB/Dab+. Yeah, DAB requirements are already out of date.
Now why dont they list there advert prices online, because they have huge margin to negotiate.
Further, this station is clearly geared towards United Kingdom and Repubic of Ireland. About 75% of there listenders from there. listen average 30min weekdays.
They certainly have other audiences like from Canada, United states of America, Indian subcontinent, other non-native english but second languages. but they all max about 25%
About WRS, Mark butcher is the owner, he has been extremely insulting to the USA/American community, HE beleives he and brits are superior to them, rude and condecending. He also has proved to be a sexist with his views, some women dont appreciate his morning show because of his views.
I personally disapointed an englsih speaking station in such a wealthy city/highly educated professional community/region that we dont have better english speaking station. Remember 'his' staff are very resaonable, and friendly, but remembers they all want to keep there jobs.
https://www.mediapulse.ch/fr/radio
Here is an where you will find that WRS has a PN-% = pénétration nette en pour cent of 1.6million(Suisse Romande)*0.5%= total listeners 8000 max per annum 2015 (from the studied market penetration) which is done quarterly and annually
See this link, page 2 where WRS is no 13 of 17 (from the studies market penetration)
https://www.mediapulse.ch/securedl/0/0/1454346506/36e81cc146a7d69f1927e2dd1ae63af4aebd4041/fileadmin/user_upload/Radio/Publikationen/Semesterzahlen/2015/2015_II_SR__k._.pdf
Now, i am working in Finance and not in media, but the nubmers are odviously poor. But your business, im not sure what is your needs, so just send me a pm or i wish you best of luck. But dont get into a long contract, but test the servies and see if you get any returns/interest by new clients.
agian, good luck