shyft Geneva in collaboration with Slow Fashion and Design days cordially invites you to the screening of THE TRUE COST - Fast cheap fashion and its consequences (with FRENCH subtitles).

"This is a story about clothing. It’s about the clothes we wear, the people who make them, and the impact the industry is having on our world. The price of clothing has been decreasing for decades, while the human and environmental costs have grown dramatically. The True Cost is a groundbreaking documentary film that pulls back the curtain on the untold story and asks us to consider, who really pays the price for our clothing?"

“MY GOD!!! WE CAN DO BETTER THAN THIS”

Watch the trailer here:
https://vimeo.com/125952936

Read more about the documentary here:
http://www.shyft.org/#!films/cwzt

Filmed in countries all over the world, from the brightest runways to the darkest slums, and featuring interviews with the world’s leading influencers including Stella McCartney, Livia Firth and Vandana Shiva, The True Cost is an unprecedented project that invites us on an eye opening journey around the world and into the lives of the many people and places behind our clothes.

What is shyft?

Coming to a shyft screening does not mean you sit around and watch a film together but it is a unique opportunity to meet like-minded and like-hearted people in your own communities. Best part of the every shyft screening that we introduce one or several local initiatives/ start-ups/ organisations - working or doing something similar to what the documentary/ film speaks about. Thus giving YOU, the audience an opportunity to not just be passive listeners but active participants of the process of change and channel your inspirations at the end of the film into these initiatives with whatever you can offer at the moment.

shyft is a communal social enterprise where we support indie and small budget filmmakers for the inspirational meaningful movies they make and empower them further to make more such along the way for more of us to watch, learn and take conscious action. Therefore all funds collected here as a small ticket price go into buying Public Performance Screening rights from the film makers. We of course welcome you to give whatever you can so we can sustain shyft further.

Ticket price: minimum donation 7 CHF

Watch the trailer here:
https://vimeo.com/125952936

Reviews and Critics:

“Gut wrenching and alarming”
- Elle Magazine

"If you make one fashion move this summer, consider making it a trip to see The True Cost”
- Vogue

“A portrait of exploitation”
- The New York Times

Come watch a energetically uplifting inspiring movie, opportunity to meet amazing like-minded people and be a local change agent in your community.