Wow. Which one did you go to?

I usually use the team in Balexert and so far did not have any problem.

This looks like that the iron was too hot??

I wrote that it was in Balexert shopping centre.

I don't know whether it was ironed or not. There was a metal tag with a brand and now it is torn off as you can see from the photo above.

Don't just give up. Contact the FRC, Federation romande des consommateurs.

http://www.frc.ch/

You could also try threatening them with a lawyer. This is totally unacceptable and I detest the laissez-faire attitude over here when no one admits they are in the wrong.

It’s difficult to know what you mean exactly by “vest” but if the garment was “brand new” why did it need to be dry-cleaned?  Had it been worn?  Had it got stained?

In any event, most people who pay that much for a “vest”

would go to a specialized dry cleaners rather than a run-of-the-mill chain outlet.

What kind of specialized dry cleaners do you mean?? I don't know any.

I must admit that 30 CHF is not cheap for a down vest. Baechler must be costing same price.

When you buy a brand new coat or down vest or whatever you give it first to a dry cleaners cause people in the shop try it on and it is not clean any more if you know what I mean.

I will contact FRC for sure. This will not go without punishment cause impunity persists.

Or as you mention a lawyer might be a good idea.

well, 500 CHF per hour for a lawyer.

And if you read the terms and conditions, they do not take responsibility for tags, buttons etc.

True.But this is the case only if you do not hold Personal Legal protection Insurance for such cases.

And unfortunately I do not hold it.

Again, read the terms and conditions. I am pretty sure that tags and buttons etc. are excluded from liability.

It is really annoying but I think even their responsibility will be limited. A couple of times of the cleaning fee. So probably you will have more time investment than a succesful return but try if you have the time on your hands.

As I tried to indicate earlier, if you give an expensive garment to a one-price-suits-all dry- cleaner, you can’t expect hand-finished service, so

I doubt that even a costly lawyer will be able to help you much.  Dry-cleaning is a tricky skill and you get what you pay for.

It’s also well known that many prêt-à-porter boutique clothes are difficult to clean or wash because you pay for the design and the label, not for durability, so that’s something to check out before you buy.

I would certainly report the incident to the FRC but if you finally have to accept that this has been an expensive lesson, resolve to discuss your rights before you hand over your goods and/or cash to anyone anywhere.

I've also heard that 5asec is bad and they spoiled clothes of my several friends. I personally haven't used their services and not planning to. Thank you for your post here and I am sorry for your unpleasant experience! People should be aware of such ridiculous cases!!!

Oh my gosh! I'm never going to use 5asec dry cleaners. It's like taking your car to a garage and then having the door handles missing. Awful, awful, awful!

That would have never happened to a high quality garment at a professional dry-cleaner.

That being said, I find overpriced and poor quality clothing at too many of the Swiss department stores. They usually do not even have the country of origin tags on most of the garments sold here either. I expected the Swiss to have better regulations on something like that. 

Equally, I have had a poor experience with the same dry-cleaner in a different location.

One would think that in a country where you need a higher education and permit to fart, there should at least be a competent person at the overpriced, low-quality dry-cleaner. 

We can trust that the cheese, watches, pocket knives and chocolate are most likely Swiss.

Seriously, sorry about your bad experience. You are not alone in your frustration.

Probably a bit late for the original poster but I'd recommend Sequoia in Ferney, near the Leclerc supermarket.  Good value, especially thanks to the rocketing Swiss franc.

The wear on the jacket, the fraying, and the wear on the zips suggests that it wasn't new in the first place. 

You could have a point there.  I f the jacket was “brand new”, why did it need to be dry-cleaned?  

Another reason to get Legal Protection insurance. It's cheap, and gives you free access to legal advice and to legal claims if you make any. 

From my limited experience, it's sometimes enough that the lawyer writes a scary letter to the business place, and things start moving differently then. 

I'm talking in general terms tho. I don't know if in this specific case, legal action is the way to go. 

I had problems with 5asec at Servette as well. They spoiled 2 pulloveres of mine and didnot want to take any responsability no excuse. I complained to the top management and was recompensated and got excuses as well.

Swiss "customer service" in a nutshell:

Customer is never right.