I like Hamburgers but I never ever considered them 'Gourmet' food.

Its like going to Italy, or Germany, or China, or France, or Spain, or India and ask are  Hamburgers 'Gourmet' food?

My guess 90% or more would laught at me.

My definiition of Gourmet is based on a culinary art, 'Haute Cuisine', elaborate preparations, aesthetically balanced meal, ingredient of high quality, special presentation, high sophistication, rich courses.

I find person that enjoy Gourmet are people of refined taste and passion.

And preparation by a chef of particularly high caliber of cooking talent and skill.

Another criteria is with a gourmet hamburger, can i serve it with a excellent and expensive wine. , maybe, but im sure people would not. But maybe with a beer or average/standard wine. Further many of those persons who would say yes, might also drinking a coca cola with Fois Gras, Caviar, 'Lobster' or Filet Mignon.

To me a good BBQ hamburger is lovely and with friends in a park, in the back yard, at a baseball/football game but i think even most of those spectators would not say a Hamburgers are in the 'Gourmet' cuisine catigory.

I just ranting about abuse of 'Marketing key words' that are feel good words but are not in my view honest or is infact deciving.

What do you think about marketing wording that just is 'exagerated' ?