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Organizing focus groups for academic research - can you help?

For my PhD course in Marketing, and to publish an academic paper, my friend and I want to organize 2 or 3 focus groups (group interview of 6-8 people) in Geneva, about flash mobs (street performance) and viral marketing. Participants need to be young (20-35) and regular internet users, and speak good English.


I'm looking for ideas how to organize these Focus Groups, and if you can help us somehow that would be great:


1) Do you want to be part of the Focus Group? We will offer a compensation of 25 CHF per person, for 1 to 1.5 hours. Date, time and location will not known yet.


2) Can you suggest a (cheap and central) location, where to get recording equipment (microphone and camera), where to recruit participants?


3) Can you help me to get in touch with 6-8 people, e.g. are you a teacher or part of a club that could help? 


4) Do you know a company that could be interested in the research, that would be willing to sponsor us (for participant compensation and minor organizational costs) in exchange for a business report and/or presentation?


In exchange for your help (especially if you can get me in touch with a whole group) I'll gladly give a training or presentation on one of the following subjects: Marketing (various aspects), e-commerce and social networks, choosing and entering an MBA program, marketing and academic research.


Respond here or send me a PM if you have questions/suggestions. 


 

The text you are quoting:

For my PhD course in Marketing, and to publish an academic paper, my friend and I want to organize 2 or 3 focus groups (group interview of 6-8 people) in Geneva, about flash mobs (street performance) and viral marketing. Participants need to be young (20-35) and regular internet users, and speak good English.


I'm looking for ideas how to organize these Focus Groups, and if you can help us somehow that would be great:


1) Do you want to be part of the Focus Group? We will offer a compensation of 25 CHF per person, for 1 to 1.5 hours. Date, time and location will not known yet.


2) Can you suggest a (cheap and central) location, where to get recording equipment (microphone and camera), where to recruit participants?


3) Can you help me to get in touch with 6-8 people, e.g. are you a teacher or part of a club that could help? 


4) Do you know a company that could be interested in the research, that would be willing to sponsor us (for participant compensation and minor organizational costs) in exchange for a business report and/or presentation?


In exchange for your help (especially if you can get me in touch with a whole group) I'll gladly give a training or presentation on one of the following subjects: Marketing (various aspects), e-commerce and social networks, choosing and entering an MBA program, marketing and academic research.


Respond here or send me a PM if you have questions/suggestions. 


 


Edward BApr 17, 2012 @ 09:45
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