In March 2007, glocals founder Nir Ofek announced that glocals.com henceforth had a legal structure called GenevaOnline, concluding in a forum post
http://www.glocals.com/forums/news-from-site-admin/GoL-is-now-a-legal-company-26006.htm
“Having said the above, we're still not sure how to finance GoL longer term. We have advertising revenues, but the monthly costs are higher than the revenues. But we'll crack it (we hope...).
A few people on this forum thread suggested a membership fee, since
“….the majority of us wouldn't mind paying say 25 Sfr p.a. to remain on GoL... What's 25 Sfr a year? “
Glocals claims 53 000 members on Wikipedia http://en.wikipedia.org/wiki/Glocals.com. Take away the dead wood and you would have at least 20 000 members and an income of half a million…
But then came the BuyClub and in March last year, Nir commented:
“Since then our main business model was online advertising. We recently also launched www.BuyClub.ch, which is working nicely. - glocals.com is not a huge financial success, but it does support itself (sometimes), and it's a ton of fun to do.”
Oh la la, here comes the snag: BuyClub is a welcome opportunity for expatriates to get services at a discount price in over-expensive Geneva. In short, as an article in December 2008 stated: “glocals has created a network of service providers THAT IT JUDGES RELIABLE and able to deliver services in English. These partners advertise on Glocals, providing the company’s source of income”.
And if the services offered are not reliable, too expensive, or unsatisfactory or even a rip-off? What to do? Well there is glocals City Guide where services are listed and glocals members can write reviews and give one to five stars. Great service, thank you glocals, it warns other members not to fall into a trap if you fell into it before.
Except that it does not work when one of the service providers pressures Nir Ofik to take off an negative review. Try to find a dental clinic in Geneva praised by Nir a few years ago but given negative reviews since December 2011. Nir Ofik has been told to back off and back off he did, first by updating his old positive review, then by taking my repeated reviews off the site and now be deleting all reviews for this clinic. [“…we were made aware that the review you posted is strongly contested by the merchant, with a potential risk of legal action being brought as a result of it. I am aware you approached the authorities, I am aware the merchant is considering similar steps. Until this sensitive (and potentially legal) issue is sorted, your review was removed.” ].
Now, this is truly laughable, sorry to say. What can be libelous in a review that give the facts and mentions the address of an official ombusdman where to voice concerns if a patient has not been treated like expected? Nothing. It’s a peer to peer service among members. A review, negative or positive, is subjective per se. Nothing to do with libel at all.
However, the concern Nir has (and obviously must have) is a commercial one. We the members should be aware that the dough glocals thrives on is coming from its advertisers, not from its members. And that’s the snag.
Expats would love to feel that the Swiss do not overcharge or sell them expensive advice just because they cannot compare offers and may not speak French. Unfortunately, there are a few black sheep in Geneva’s business community – maybe a bit more than a few! So we need a website that is impartial when it comes to service providers. Not a website that backs off as soon as someone threatens with a phony libel suit.
The question is therefore: are we ready to pay a small yearly fee for the great services glocals provides? Or are we not?
A penny for your thoughts.
Maya



