(video) Bern, Switzerland (GenevaLunch) – Hans-Rudolf Merz, former Swiss president and current finance minister, has had a big week: first he lost his seat on the ruling Federal Council (he’s retiring) when two new councillors were elected, and now he’s become a YouTube star.

Outgoing political leaders, take note: the best way to earn the public’s love is to start laughing, and then don’t stop. Merz, in this case, was answering a parliamentary question about dried meat imports and he fell apart trying to wade through the bureaucratic language of his scripted information, reports AP.