Romain Jerome just launched a "Day & Night" watch to their Titanic DNA collection. The company boasts: “With no display for the hours, minutes or seconds, the Day&Night offers a new way of measuring time, splitting the universe of time into two fundamentally opposing sections: day versus night.”
What’s most impressive about the Day&Night is its complexity, given its absolute uselessness. The watch features two tourbillons. Instead of hands, the watch has a “contemplative tourbillon operation whereby the Day tourbillon operates for 12 hours to symbolize working life, while the Night tourbillon takes over afterward to represent an individual’s private time.”
Luxist reviewer notes - It may seem like a silly idea but it's really just a reflection of the times — watches are less and less about actually telling the time (many of us use cell phones and PDAs for that) and more about style.
The company’s chief executive, Yvan Arpa added that anyone can buy a watch that tells time — only a truly discerning customer can buy one that doesn’t.
The first lot of Day&Night watch sold out within 48 hours of its launch.
Credits - Luxist.com & WSJ



