Since many of you are going to the BuyClub/Movenpick wine tasting events, I thought it would be fun to start a discussion on the subject. 

Have a look at the video. You'll see wine experts being fooled, not even being able to distinguish a white from a red wine. If you don't have much time, skip to 3:15 and watch until 7:30 (only 4 minutes). 

Some questions to get started:

1) What drives wine prices? How much of it is genuine quality and how much marketing or scarcity?

2) How much would you pay at most for a bottle of wine?

3) What about this (circular) reasoning: "Great wines are able to charge higher prices, and therefore have more money to invest in making great wine".

4) Which wine do you like that noone else likes, and which great wine was a great disappointment?

5) How do you deal with experts who look down on the wine you like?

6) How do you buy wine in your local supermarket?

7) What if you want to impress your guests?

As you may know, my friend and I organized a few wine picnics last summer, and we intend to do the same this year. We could also organize an 'honest' tasting event, that deals with this discussion. Let me know if you like that idea.