Just read an article in the tribune de genève about le news which will be published on october 31.
a quick translation by my good friend Google....
Despite the current crisis in the print media , new players point at the gate . The latest , the first number is announced for October 31 , is called the News. As a free weekly , this new title has to stand out from others by offering editorial content of local news 100 % in English. " We first did a market study. She showed us that there was a gap to exploit , says its director and co-founder Phillip Judd . Thereafter, a survey has confirmed our desire to embark on this adventure. "
The latter, of British origin has teamed up with two other expatriates living in Switzerland Englishman Jeremy McTeague and South African Daniel Ahlers ( a former employee of Edipresse and commercial ex- Director Naville ) . Together they invested 60,000 francs to start this week with the aim that it will eventually pay for itself with advertising revenue. To do this , the company uses the services of Publicitas . It also collaborates with the New Society Publications (owners of GHI and Lausanne Cities ) by offering advertising bundled with three titles. The latter is also responsible for carrying out the layout of The News.
Line "serious , but refreshing "
Regarding distribution, the three founders want to target places frequented by the Anglo-Saxon population, such as multinational corporations, international organizations , and even some hotels or Cointrin Airport . "Many large companies have already agreed to let us distribute our titles with them , like Philip Morris International, Medtronic, Tetra Pak or the IMD ," explains Phillip Judd . Of the 30,000 projected to present copies, half of which is scheduled for the Grand Geneva and the other will be distributed in the major cities of Vaud Lake Geneva.
As for the editorial , the founders want it serious, but refreshing. It will be entrusted to Edward Girardet, an Afghanistan expert known to have met Osama bin Laden in 1989. It will be supported by two fixed journalists and a dozen freelancers specialized in various fields such as medicine and new technologies . The current paging is provided between 16 and 32 pages.
