Yes, it is a bit too soon. On the website they still show last years models and usually show casing opens begin- to mid October

Its well worth checking their website regularly as they tend to have great early season deals. You can get an extra discount by buying their loyalty card which also gives you insurance.

Lastly although not advertised they will sell you last seasons gear at big discounts. I got a pair of Marker Jester bindings at 50% off to go on my 2010 Armadas. This was after I had asked for the new jesters and the shopgirl just offered me the 'old' ones at half off...

Sweet.

Thanks for the replies everyone!

Feehary: That is excellent news as I am looking to pick up a pair of Barons and would not mind having last years model. Was this recently that you went in to get the bindings or was it at the tail end of last season?

it was late September/ October 2009I think. Basically as soon as they had the new skis in as the Armadas tend to sell out very quickly...

Again, just keep monitoring the website...