Definitely recommend it and wish I had it here to lend: if you want a hint of what you'll read, this is an audio interview with one of the authors:
http://www.npr.org/templates/story/story.php?storyId=5075474

I just finished a book in a somewhat similar vein: it's called "Tipping Point" by Malcolm Gladwell, and you're welcome to borrow...
amsev, Jan 19, 2006 @ 23:44